Privacy Policy
This Privacy Policy describes how shopbabywise.com (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website.
Collection of Personal Information
When you visit our website, we collect certain information about your device and your interaction with the site. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information.” See the list below for more information about what Personal Information we collect and why.
- Device Information: We collect information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse our site, we collect data on the web pages or products you view, websites or search terms that referred you, and information about how you interact with our site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using technologies such as cookies, log files, and web beacons.
- Order Information: If you make a purchase, we collect information necessary to fulfill your order, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Use of Personal Information
We use the Order Information we collect to fulfill any orders placed through the website (including processing payment, arranging for shipping, and providing invoices/order confirmations). We use this Order Information to communicate with you, screen orders for potential risk or fraud, and, when consistent with your preferences, provide you with information or advertising relating to our products or services. We use Device Information to help us screen for potential risk and fraud, improve and optimize our website, and generate analytics about how customers browse and interact with the site. This helps us assess the success of marketing campaigns.
Sharing of Personal Information
We share your Personal Information with third-party service providers to help us use it for the purposes described above. For example, we use an e-commerce platform to power our online store, a payment processor to handle transactions, and shipping carriers to deliver your order. We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
Behavioral Advertising
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. You can opt out of targeted advertising through the links provided by various services. Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a resident in certain regions, you may have rights regarding your personal information, such as the right to access, correct, or delete the data we hold. To exercise these rights, please contact us through the information below. We will process your request in accordance with applicable data protection laws.
Data Retention
We retain your Order Information for our records unless and until you ask us to delete it.
Changes to this Policy
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on our website.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided on our website at shopbabywise.com.